If you buy through links on our site, we may earn an affiliate commission. Details
A watch is many things. First and foremost (arguably), it’s a timepiece. Beyond that, it can be a fashion statement, a status symbol, a personal assistant, a very expensive calculator, and so much more. For many collectors, a watch can be another thing: an investment. Excuse the pun, but some watches are timeless.

Watches from some brands are considered investments, a valuable asset similar to gold or jewels. While some people might think all luxury watches appreciate over time, the opposite is true. Most watches, regardless of sentimental value, will lose value over time. However, several brands (and particular watch models) hold their value better than others.

When looking to invest your hard-earned money into an expensive watch, it helps to know which brands retain their value and reward a smart investor. Here are some of the few watch brands that in general hold onto (or increase in) value the best.