Well, Bovet’s Miss Audrey collection consists of timepieces that can be worn in different ways, depending on your mood and ensemble, thanks to the patented

Well, Bovet’s Miss Audrey collection consists of timepieces that can be worn in different ways, depending on your mood and ensemble, thanks to the patented Amadeo convertible system technology. And these are not just pretty faces with guilloche decoration, or the latest versions featuring dials made of sugar. The collection was developed in 2020 for women who appreciate both beauty and mechanical finesse in their timepieces, as evident by the automatic in-house movements that drive these gorgeous timekeepers.The watchmaking business has always been quick to adapt to changes—whether it was the rise of quartz watches back in the 1970s to experimenting with new materials such as ceramic, titanium, sapphire and ingenious alloys of precious metals. The industry’s dynamism has always kept pace with the changing times and the need of the hour. And when one talks about that in the 21st century, perhaps the most important call to action is the implementation of sustainable business practices and ethical consumption vis-à-vis manufacturers and consumers. Watch brands have been quick to jump on this bandwagon and are doing their best whether it’s in terms of sourcing raw materials, recycling or upcycling, and even introducing changes at their manufacturing units in order to reduce their carbon footprint and give back to the planet in more ways than one. Oris have been among the brands that have been championing this cause for over a decade now when they started partnering with pioneering organisations and brands that shared the same passion and values for cleaning, restoring and protecting the planet. Collaborations, whether with conservation agencies such as Coral Restoration Foundation and the Common Wadden Sea Secretariat, or with global events such as World Clean-Up Day.